Big Steps: Spring Clean Your Social Media
Spring cleaning your small business’s social media can be a great way to refresh your online presence. It’s important to keep things fresh, current and tidy! Here are some steps you can take to tidy up your social platforms, and in turn, boost your social media strategy…
Step 1: Audit Your Accounts
Take a look at all of the social media accounts that your business has and assess their relevance. Are they all necessary for your business or are there some that you are neglecting? If so, consider discontinuing those accounts to streamline your presence and focus your efforts.
Step 2: Evaluate Your Content
Take a look at the content you’ve been posting on your social media platforms. Are there any outdated posts or photos that no longer represent your brand or goals? If so, consider deleting or updating them. Additionally, consider whether your content is consistent with your brand voice and messaging. If not, take steps to ensure that your content is more consistent and aligned with your overall strategy.
Step 3: Clean Up Your Profiles
Take a look at your business’s profile information and make sure it’s up-to-date and accurately reflects your business. This includes your profile picture, header image, bio, and contact information. Additionally, consider whether your profiles are optimised for search engine optimization (SEO) and include relevant keywords and hashtags.
Step 4: Review Your Social Media Calendar
Create a social media calendar to plan and schedule your posts in advance. This will help you be more intentional about the content you post and ensure that your social media presence is consistent and effective. Consider using a tool or app to help you manage your calendar and keep track of your posts.
Step 5: Analyse Your Performance
Use analytics tools to track the performance of your social media accounts and assess the impact of your strategy. This will help you identify areas for improvement and make data-driven decisions about your future strategy. You could also use the insights you gain from your analytics to continually refine and optimise your social media presence.
So there we have it, 5 handy and quick steps you can take to give your social platforms a bit of a tidy up. When was the last time you checked any of the above? It’s amazing how easy it is to neglect the general housekeeping of social accounts when you’re so focused on running a business! Did you know that Marketing 101 can look after your social media for you? We offer a range of bespoke services, according to your brand and budget, to help maintain and optimise your social media, as well as taking the stress away from you so you can focus on the other important elements of running a business. Get in touch with us today to see how we can help!
