Case Study: Twist of Silver

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Who they are

Twist of Silver is a well-established and highly regarded small business that provides plumbing, kitchen & bathroom fitting services in Sussex. With a strong reputation for quality work, they were looking to increase their inquiries for both plumbing and kitchen/bathroom installation projects. That’s why they reached out to Marketing 101 for help.

What we did

Marketing 101’s solution was to set up PPC (Pay Per Click/Google Adverts) to capture people searching for any of Twist of Silver’s services. We also built bespoke landing pages for each of the adverts to ensure we had the highest chance of capturing those leads when they clicked on our adverts. 

The PPC strategy was to target specific keywords and phrases relevant to Twist of Silver’s services, and create adverts that would appeal to potential customers looking for plumbing or kitchen and bathroom fitting services in Sussex.

In addition to PPC, Marketing 101 also optimised Twist of Silver’s website for search engines, to make sure that it was easily found by potential customers searching for plumbing or kitchen and bathroom fitting services in Sussex. This included working on the website’s structure, content, and meta tags to make sure that it was fully optimised for the keywords and phrases that we were targeting.

The results

We’ve provided this service to Twist of Silver 14 months now and they are permanently booked up 3 months in advance for kitchen and bathroom projects, with between 30-50 good plumbing inquiries coming in per month. This is a significant increase in inquiries and bookings compared to what Twist of Silver was receiving prior to working with Marketing 101.

In summary, Marketing 101 helped Twist of Silver to increase their online presence and capture leads through PPC and SEO. By targeting specific keywords and phrases, and building bespoke landing pages for each of the adverts, we were able to capture leads effectively and drive more inquiries for Twist of Silver’s services. The result is an increase in inquiries and bookings, which has helped to grow Twist of Silver’s business.

“We used Marketing 101 for SEO copywriting services; we had a consultation with their team to discuss the brief and to better understand the brand and brand voice. They delivered well considered, keyword-rich, copy across various product ranges over 3 months, hitting all our deadlines. Excellent service.”

 Paul Yeates | Owner