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Case Study: Stop Funding Heat

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Who they are

Stop Funding Heat (the sister organisation of Stop Funding Hate) is an organisation that challenges misinformation within the media. They try to have ill-informed articles corrected or removed, while also educating their own audience about the latest developments in the climate change crisis. 

They reached out to Marketing 101 because they wanted to launch a podcast but didn’t know where to start. They were happy enough with marketing the podcast themselves, but wanted our guidance to help develop the content plan and style of the podcast, garner the appropriate equipment, understand how to actually publish the podcast and then, finally, for Marketing 101 edit the episodes once recorded.

What we did

Marketing 101’s involvement was to hold the hands of the Stop Funding Heat team as they pulled together an incredible plan for a podcast. We guided them through all the nuances of podcasting and were with them all the way until publishing.

To support such a worthy organisation that’s very close to many of our team’s hearts, we were proud to give our services at a significantly reduced rate. We helped Stop Funding Heat understand the technicalities of podcasting and how to publish the podcast on all the major platforms.

The results

As a result of Marketing 101’s input, the fantastic podcast launched successfully and can be found on all the usual platforms, from Spotify, to Apple Podcasts, Amazon and more. The podcast is a great way for Stop Funding Heat to reach a wider audience and educate them about the latest developments in the climate change crisis. It is a great way for the organisation to share their message and build a loyal community of listeners.

In summary, Marketing 101 helped Stop Funding Heat to launch a successful podcast. We guided them through all the technicalities of podcasting, helped them to develop the content plan and style of the podcast, and provided support throughout the publishing process. Our involvement helped the organisation to reach a wider audience and educate them about the latest developments in the climate change crisis.