101 News Podcast Episode 7
Welcome back to the latest round of 101 News, the podcast within a podcast bringing you the latest industry news from the marketing world.
If you want to check out our main podcast you will find even more content covering a variety of topics to help you elevate your marketing strategy.
So, what happened this week?
In this blog post, I’ll be covering Instagram’s secret app, Twitter’s new ‘videos for you’ section, Instagram GIFs and YouTube ads.
Instagram’s new Secret app
Instagram has been secretly testing a text-based app, similar to the likes of Twitter, for months now alongside celebrities and influencers. They are preparing to launch the new app as early as June.
The app will be separate from Instagram, with users being able to connect their accounts and follow the same people they follow on the parent app. Whilst the account will run separately, things such as blocked accounts and keywords will carry over to the new app. Users will be able to create posts up to 500 characters long, along with images.
Twitter’s Video Feed
Twitter is currently working on a new sidebar feature for users titled “videos for you”. Similar to other apps ‘explore’ or ‘for you’ pages, the feature will show you videos the algorithms deem appropriate based on what you’ve been engaging with.
Now would be a good time for businesses to really start focusing on those keywords in their content copy so Twitter can push their content to the right people.
GIFS on Instagram
You can now post GIFs in the comments on Instagram. I’m sure you’re aware, but a GIF is essentially a short, animated image. People usually turn memes or jokes from popular culture into GIFS to be used to react to things online.
Businesses can use this as an opportunity to engage with their audience in a current and humorous way.
YouTube Unskippable Ads
YouTube will now be bringing 30-second unskippable ads to YouTube TV. These ads will be featured on top-performing content watched on connected TVs. This could be a ploy to encourage users to sign up to the YouTube premium service!
Meme of the Week
For this week’s meme of the week, we pay tribute to the duck that broke the internet. Named Longboi York, the duck, unfortunately, passed away last week, with users expressing their sorrows for the passing of the legendary duck.
Longboi got their name from their unnaturally tall features, measuring in at 1m tall and residing at the University of York campus.
And that’s all for this week. I hope you enjoyed our weekly roundup. Remember you can tune in every week to stay up to date with what’s happening in the marketing and social media world.