Top 3 Mistakes You’re Making With: Pinterest

Pinterest – the app for aesthetic lovers.

Pinterest is a powerful, visual platform that can generate significant traffic and engagement to your business. It isn’t a case of plug in and play though; to get something out of the platform you have to avoid several common marketing mistakes that can hinder your success on the platform. 

But first, let’s talk about something called ‘Rich Pins’

To make sense of the first mistake people are making, you need to understand what ‘rich pins’ are. Each post on Pinterest is called a ‘pin’. A rich pin is an enhanced pin on the app that provides additional information and context about the content that is being shared. So for example, it includes metadata that appears below the pin image, offering more details and making the pin both more accessible and engaging for Pinterest users. 

Rich pin content can really be anything, from articles and products, to recipes or app pins – each tailored to provide specific information relating to the content being pinned.

Now we’ve cleared that up, let’s talk about the top three mistakes you’re making on Pinterest…

You’re Neglecting Rich Pins

We told you that you’d need to know what rich pins are… One common mistake business owners make on Pinterest is neglecting to utilise rich pins. They provide additional context and information about your products. 

By enabling rich pins, you’re enhancing the visibility and credibility of your brand. For example, an article pin can display headlines and meta descriptions, enticing users to click through your website. 

You’re Ignoring Keyword Optimisation

Pinterest is essentially a visual search engine, which means keywords play a vital role in boosting your content’s visibility. Ignoring keyword optimisation is a significant marketing mistake, that could potentially result in your content being overlooked by customers.

Why not conduct some keyword research to identify popular search terms relevant to your niche. Then, incorporate these keywords strategically into your pin descriptions, board names and profile bio. Don’t overdo it though – keep a balance of keywords and naturally spoken language.

Inconsistent Pinning

Consistency is so important when it comes to any marketing effort, and Pinterest is no different. Many businesses make the mistake of pinning sporadically, missing out on opportunities to build a loyal following and increase their brand’s visibility. 

Try establishing a consistent planning schedule to overcome this. Aim to pin fresh, high-quality content regularly to maintain an active presence. If you’re struggling to find the time, you could even try using a scheduling tool such as Tailwind to automate your pins.

BONUS – You’re Not Engaging

Yup, it goes for Pinterest too. Much like inconsistent pinning, if you’re not responding to your comments or following relevant accounts then you could be missing out on opportunities to build a loyal following and increase your brand’s visibility. 

Actively engage with other users’ content by repinning and liking pins, fostering a sense of community and actively participating on the platform. 

Start implementing the above strategies today and see whether you can make a difference to your marketing strategy. If you want to hear more Marketing tips, news and updates then why not check out our podcast?