Big Steps: ChatGPT

by Ren Slavin February 21, 2023

Welcome back to the 101 Blog, your one stop for all things Marketing! This time round, we’re talking about ChatGPT – the viral AI software – and how you can utilise it for business.

So, what is ChatGPT?

ChatGPT is a language model that has been designed to interpret and respond to natural language queries. It is a system that utilises something called ‘advanced machine learning algorithms’ to analyse human language and provide accurate and relevant responses.

The system has been trained on a massive amount of data and can process queries ranging from simple sentences to complex questions.


How does ChatGPT work?

The model uses a technique called “transformer-based” architecture, which is essentially a deep learning neural network.

It has been trained on an enormous amount of data, including books, articles, and other forms of text. The data used to train the model is constantly updated, allowing it to continue to improve and learn.


Who created ChatGPT?

OpenAI, a non-profit research company founded by Elon Musk, Sam Altman, Greg Brockman, and others, created ChatGPT. Their mission is to create safe and ethical AI that benefits humanity. OpenAI has a diverse team of researchers, engineers, and entrepreneurs who are working to push the boundaries of artificial intelligence.


What are the limitations of ChatGPT?


​​Although ChatGPT is a highly advanced AI technology, it is not without limitations. Here are some of the key limitations of ChatGPT:

Limited knowledge and biases – ChatGPT’s knowledge is based on the data it has been trained on, and it may not have access to all the information available on a particular topic. Additionally, since the model is trained on human-generated text data, it can sometimes exhibit biases or inaccuracies that are present in the training data.

Lack of contextual understanding – ChatGPT can sometimes struggle with understanding the context of a query, leading to irrelevant or inaccurate responses. For example, if a user asks a question that requires a specific contextual understanding, such as a pun or a cultural reference, ChatGPT may not be able to provide an accurate response.

Inability to learn in real-time – While ChatGPT is continuously improving with additional training data, it cannot learn in real-time. This means that it may not be able to adapt to new situations or understand the latest trends or developments without being retrained on new data.

Vulnerability to adversarial attacks – ChatGPT is vulnerable to adversarial attacks, where malicious users can manipulate the system by providing input that is designed to mislead the model.

Limited ability to understand emotions – ChatGPT may not be able to understand emotions and respond appropriately. This can lead to inappropriate or insensitive responses to queries that require emotional intelligence or understanding.

Overall, while ChatGPT is a highly advanced AI technology, it is important to be aware of its limitations and use it in conjunction with human judgement to achieve the best possible results.


What can you actually use it for?

We asked ChatGPT the different ways to use its software, and here’s what it said:

Customer Service – ChatGPT can be used to provide a better customer service experience. By using ChatGPT, companies can respond to customer queries quickly and efficiently. The model can understand and respond to natural language queries, allowing customers to feel like they are talking to a human.

Personal Assistants – ChatGPT can be used as a personal assistant, helping you to manage your schedule and keep track of your tasks. The model can provide reminders, set up appointments, and even make recommendations based on your preferences.

Content Creation – ChatGPT can be used to create content such as articles, blog posts, and social media posts. By providing a few prompts or keywords, the model can generate high-quality, engaging content in a matter of minutes.

Note – AI generated content is not suitable for content created for SEO. It is also not suitable for creative educational submissions like coursework. AI can be detected and penalised in both circumstances.

Language Translation – ChatGPT can be used for language translation, allowing people to communicate with others who speak different languages. The model can quickly and accurately translate text from one language to another, breaking down language barriers.

Educational Tools – ChatGPT can be used as an educational tool, helping students learn and understand complex concepts. By answering questions and providing explanations, the model can help students learn at their own pace.


Marketing 101’s list of ChatGPT’s uses

Whilst using the software, we have discovered some other fantastic and helpful uses, listed below:

Brainstorming – a great place to start any project. For example, you could ask it for a list of things to talk about on a Podcast episode, or theme ideas for a party. You could ask it for ideas for birthday presents for a 19 year old hermit for example (bear in mind it may take the phrase ‘hermit’ literally!).

Research – like we did with this blog. Ask it about any topic you want to learn about.

Google – we use Google for two things, broadly, finding things, and answering questions. Both can be moved over to ChatGTP – we’ve asked it to create a list of all the websites that one can buy royalty free music from. You could also use it to define a word that you aren’t sure of the meaning of. 

Define / explain / summarise complex subjects – For example, we asked ChatGPT to summarise the novel Crime & Punishment – a famously long novel by Dostoevsky;

“Crime and Punishment” is a novel by Russian author Fyodor Dostoevsky. The story follows the life of a poor ex-student named Raskolnikov, who decides to commit a premeditated murder of a pawnbroker, believing that he is above the law and can commit the crime in the name of a greater good.

The novel explores Raskolnikov’s psychological struggle with guilt and his eventual redemption through his love for a prostitute named Sonya. Along the way, he is pursued by a clever detective named Porfiry, who suspects him of the crime.

Ultimately, Raskolnikov confesses his crime and is sentenced to eight years in a Siberian prison. Through his experiences in prison, he comes to realise the importance of love, humility, and the value of human life. The novel is a profound exploration of the human psyche, morality, and the consequences of our actions.


Scripts / Storyboard: A really fun one – we asked Chat GTP to write the introduction script for our new podcast course (https://zerotopodcaster.com) . I also messed around with asking it to write a storyboard for a video advert. Just for fun we threw the advert together, you can view it here: https://www.linkedin.com/posts/alexryanuk_chatgtp-brightonbusiness-brightonandhove-activity-7032374858529263616-X5b-?utm_source=share&utm_medium=member_desktop

There you have it! What are your thoughts on AI. Is it going to take over the world? Have you used it for your business before?


Be sure to let us know your thoughts!


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