Top 3 Mistakes You’re Making With: Facebook

by Ren Slavin March 06, 2023

Facebook is one of the most widely used social media platforms in the world, with over 2.7 billion monthly active users as of 2021. It’s no wonder that businesses have flocked to the platform as a marketing tool to reach potential customers. 

However, like any marketing strategy, there are challenges that businesses face when using Facebook. In this blog post, we’ll discuss the top 3 mistakes businesses make when using Facebook for marketing.


1. Relying on Organic Reach:

One of the biggest challenges businesses face when using Facebook for marketing is the decreased organic reach of their posts. Organic reach is the number of people who see your post without any paid promotion. Facebook’s algorithm is designed to show users content that is relevant and engaging to them, which means that not all posts will be shown to all of your followers.

Over the years, Facebook has made changes to its algorithm that have reduced the organic reach of business pages. This means that businesses have to work harder to get their posts in front of their target audience. You can combat this by spending time creating meaningful content that adds value to your Facebook page, which will in turn help Facebook users engage with posts. 

Alternatively, you can invest in some paid advertising to help boost your post reach and get your content seen by more people.


 2. Not paying attention to your competition:

Another challenge that businesses face when using Facebook for marketing is increased competition. With over 200 million businesses using the platform to reach customers, the competition for attention is fierce. Businesses need to work harder than ever to stand out from the crowd and get noticed by their target audience.

To overcome this problem, you should create engaging and relevant content that resonates with your target audience. You should also be strategic in your use of paid advertising, targeting your ads to specific demographics and interests. Stand out! Endorse yourself into things such as video content and do something different to make your brand memorable. 


3. Incorrectly addressing negative feedback:

The third problem that businesses face when using Facebook for marketing is negative feedback. Facebook allows users to leave reviews and comments on business pages, which can be both positive and negative. Negative reviews and comments can damage a business’s reputation and deter potential customers from making a purchase.

To mitigate this problem, it would be useful to manage your ‘online reputation’. Respond to negative comments and reviews in a professional and respectful manner, taking the relevant steps you need to take to address any issues customers may have. A lot of customers base their purchasing decisions on reviews and comments as it’s ‘real’ people giving their opinions (which is also why influencer marketing has been on the rise for the last decade).


Facebook can be a valuable tool for businesses looking to reach potential customers. However, there are challenges that businesses need to be aware of when using the platform for marketing. By addressing these problems head-on and implementing effective strategies, businesses can successfully navigate the world of Facebook marketing and achieve their goals.


Marketing-101 have an expertise in Facebook for Businesses, so if you’re interested in getting your business known then give us a shout here.

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