How to name your business (and things to check first)

by Marketing 101 December 03, 2020
how to name your business - marketing 101 - marketing consultant

Launching a new business is a really exciting time, regardless of whether it’s your first time or not – but there is SO much to think about and do – you could work full time for a month and still not be ready to launch, so the last thing you want to do is put in ALL THAT EFFORT just to realise that the name you’ve chosen sounds rude in a Scottish accent, or that a competitor has already got the Twitter handle!

To save you time and headaches and maybe even a law-suit, we’ve created a list of 10 things you need to check BEFORE you name your business.

SIDE NOTE – We cover this list in more detail in an episode of the Marketing 101 podcast. You can find the podcast on all podcast apps/platforms, or you can click below to listen to this specific episode.

how to name your business podcast - marketing 101 - marketing consultant

  1. Is your URL / Domain still available? (a domain is your web address, like http://101blog.co.uk!)
  2. Is it already registered on Companies House (that’s in the UK, or wherever you register companies in your country)?
  3. Are the Social Media handles / pages that you want
  4. Is someone already running a YouTube channel/series or podcast with your business name?
  5. Is there anyone trading under your company name (it might be registered as ‘trading as’ rather than a company name on Companies House)
  6. Are there any negative connotations of your chosen name? (think about accents, translations, and maybe get someone to read it who hasn’t heard it out loud yet)
  7. Is the business name easy to spell/remember/pronounce?
  8. Is it descriptive? (descriptive is great for people on Google who DON’T know you)
  9. Is it unique? (unique is great for people on Google who DO know you)
  10. Initials / acronyms – does it work for you? Or does it mean something else?


So there we go – lots of advice for how to name your business, and also how not to name it. Now don’t always be put off if someone has your business name already. Do a bit more research and make sure that they’re still active/trading and, even then, particularly with YouTube channels and podcasts – are they successful? If not, then they’re not going to give you any competition.

For more FREE content, advice, tips and ideas check out our podcast & vidcast;

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