Big Steps: Maximising Your Advertising Budget – Tips for Effective PPC Campaigns

by Ren Slavin May 09, 2023

Pay-per-click (PPC) advertising is a popular and effective way to drive traffic to your website and generate leads for your business. But with so many options available, it can be hard to know where to start – and how to make the most of your advertising budget. In this post, we’ll share some tips for creating effective PPC campaigns that get results without breaking the bank.

Set clear goals and budget limits

Before you begin any PPC campaign, it’s important to have a clear understanding of what you hope to achieve and how much you’re willing to spend. Set specific, measurable goals for your campaign, such as increasing website traffic, generating leads, or boosting sales. Then, determine a realistic budget that will allow you to achieve those goals without overspending.

Choose the right keywords

Keyword research is a critical component of any successful PPC campaign. Choose keywords that are relevant to your business and your target audience, and use tools like Google Keyword Planner to identify high-traffic, low-competition keywords that will give you the best return on investment.

Write compelling ad copy

Your ad copy should be clear, concise, and compelling, with a strong call to action that encourages users to click through to your website. Use ad extensions to provide additional information, such as phone numbers, product reviews, or location information, that will help your ads stand out and drive conversions.

Use targeting options wisely

PPC advertising offers a variety of targeting options, from geographic targeting to demographic targeting to device targeting. Use these options wisely to ensure that your ads are reaching the right audience at the right time.

Monitor and adjust your campaigns regularly

Finally, it’s important to monitor your campaigns regularly and adjust your strategy as needed. Use analytics tools to track your results, and make adjustments to your keyword targeting, ad copy, and bidding strategy based on what’s working and what’s not.


PPC advertising can be an effective way to drive traffic and generate leads for your business – but only if you approach it strategically and use your budget wisely. Marketing 101 offers PPC services to help your business bring in new leads and excel in sales and customers – simply get in touch to see how we can help (even if you just have a burning question).

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