101 News Podcast Episode 3
Welcome to 101 News – the podcast within a podcast bringing you the freshest trends and updates from the digital marketing realm.
You can find more of our fantastic stuff in our main podcast, including tips and tricks to refine your marketing and boost your business. You can also find our socials in the linktree in our show notes for even more top tips.
So what’s happened this week?
In this blog post, I will be covering TikTok keyword insights, Instagram’s new ad placements and the canva create event.
TikTok’s Keyword Insights Tool
TikTok is making the lives of content creators a hell of a lot easier by introducing their Keyword Insights tool. TikTok have stated “Our new keyword insights tool helps you discover the top keywords that resonate with your audience and industry”.
Users can utilise this fantastic tool by seeing related keyword phrase suggestions and the top trending videos relating to these keywords, giving you the tools to be the first to identify trends within your industry – super handy.
Instagram’s New Ad Placements
Instagram has started letting companies slip ads into the feed that appears when you tap into a post in Instagram’s search results. Whilst it’s just a test for now, Instagram plans on releasing the new placement globally in the coming months.
They vaguely claim that the ads will reach people actively searching for businesses, products and content. This comes after Instagram introduced a feature where ads and paid-for posts were showing up on people’s profiles if you scroll through their grid.
Canva’s Create Event
Canva hosted its Canva Create event in the last week of March and introduced their new features, which included an all-new brand hub where you can manage your branding and assets in one central place. They also introduced features such as a new translation feature where you can translate text into any language instantly, a magic eraser for image editing and some AI tools. Magic Write and Text to Image are Canva’s new AI features, allowing users to generate content using AI.
These new tools will make content creation a lot easier for small businesses that may not have a lot of time to spend on their content.
Their AI features are in the learning stage, and Canva has given the option to provide feedback when using them. We’ve had a dabble at creating some AI-generated images, and whilst images not containing people come out quite well, some of the generated images containing humans need a bit of work (facial features appear quite distorted or unrealistic).
Meme of the Week
Pedro Pascal is back at it again for our Meme of the Week.
It seems that people are obsessed with famous people just existing, and Pascal is no exception.
Images and clips of Pascal eating a sandwich have gone viral, with the theme of the meme being everything going to absolute chaos, but Pascal (the relatable figure in this scene) is just disassociating, munching on a sandwich, blissfully unaware of the problems unfolding.
A simple but effective way of conveying common problems that you can’t do anything about, so you just embrace it (and a fun way to generate engagement).
That’s it for this week’s marketing roundup. Stay ahead of the curve and keep up with the latest industry trends by joining us next Tuesday via our podcast.
Don’t forget to subscribe to our podcast so you never miss an episode. If you want to chat about any of the subjects we’ve discussed then hang out with us on socials – click here for our LinkTree.