101 NEWS Podcast Episode 12
Welcome to this week’s instalment of 101 News – the podcast within a podcast bringing you updates, tips, tricks and news from the world of digital marketing.
Our main podcast contains even more in-depth information on how to maximise your marketing strategy, dig into your branding and connect with your audience so be sure to check that out.
This week, we’ll talk about Instagram’s recent changes, TikTok’s music integration, a magical Christmas ad featuring Michael Bublé, Spotify’s annual Wrapped feature, and Google’s game-changing SEO update.
Instagram Guides will bid farewell on December 15, 2023, transforming into private Collections in your ‘Saved’ section. You can download your Guides until March 14, 2024.
Next, the ‘Close Friends’ feature expands to all users, allowing you to share Reels and feed posts exclusively with your chosen friends.
Lastly, Instagram enhances Reel editing, introducing features like scaling, cropping, and rotating clips, alongside an undo and redo option..
TikTok’s Music Integration
TikTok has a game-changing feature called ‘Add to Music App.’ It lets you save TikTok-discovered songs directly to your preferred streaming services, available in the US and UK with partners like Amazon Music and Spotify.
Find a catchy song on TikTok, hit ‘Add Song,’ choose your default streaming service (modifiable in settings), and add it to any playlist you like.
Ole Obermann, TikTok’s Global Head of Music Business Development, sees this as a bridge between TikTok discovery and streaming, benefiting both fans and artists.
Spotify Wrapped is that yearly tradition music enthusiasts eagerly await, encapsulating your year in music – the songs, artists, and podcasts that defined it.
Spotify Wrapped popularity stems from its deep personalisation, nostalgia-inducing trip down memory lane, engaging ‘click to reveal’ approach, and the inherent social sharing it inspires. Users can’t resist sharing their Wrapped results with friends, creating a viral marketing effect.
But here’s the exciting part: Spotify Wrapped isn’t just fun; it’s a powerful marketing tool. It captivates users, encourages social sharing, and provides valuable insights that businesses can use to create personalised and effective marketing campaigns. It’s a win-win for music lovers and brands looking to connect with their target audience.
Google’s SEO Update
In a digital world with over 2 billion websites, securing a prime spot on Google’s first search page has always been the goal. But now, things have shifted.
Google’s Continuous Scroll eliminates the need for users to navigate through multiple search result pages, presenting a continuous opportunity for businesses to feature on the ever-scrolling “first” page. This change simplifies the search process, highlighting the importance of optimising digital marketing efforts.
Meme of the Week
For this week’s meme of the week, we highlight ASDA and the star of their 2023 Christmas campaign. This year, ASDA tapped into Michael Bublé’s timeless talent. Get ready for some jolly holiday vibes as we dive into this cheerful campaign.
From crooning to quality control, Bublé is the star of the show, adding a sprinkle of holiday magic to the air. They’ve playfully likened his awakening to the kickstart of the festive season, injecting some delightful humour into the promotions they have in store. It’s all about creating those memorable and joyful experiences.
That concludes this week’s roundup! Hopefully, these new insights can help you tailor your marketing strategy to keep it current.
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Lastly, we want to wish all of our listeners the most wonderful festive season, and a very happy new year.