“Marketing is everything, and everything is Marketing.”
I’m an experience marketer with a broad range of skills. Before launching Marketing 101 I was Head of Marketing at Paladone Products – a global merchandise design and manufacturing business. I held that role for 6 years and was instrumental in some incredible growth – from 30 to 150 staff, turnover increased 5-fold and was on track to hit £100M.
As you can imagine, this incredible journey required me to uncover, test and refine every element of marketing that exists giving me the broad overview of marketing that I use today and I discovered an ability to learn quickly and adapt with versatility.
Outside of marketing I’m a semi-retired house DJ and radio host and I sit on the boards of both Gaydio (the biggest LQBTQ+ radio station in the world) and the National Giftware Association (the main trade body for the UK’s thriving gift trade).
I keep myself busy running 3x podcasts, a booze business (look out for my brand ‘Vermouth Actually’), a couple of networking events (businessleaderswine.club and bigbusinessbreakfastclub.co.uk) and being an avid cook and a festival acolyte.
I consider myself truly blessed to reside in the beautiful, famous and notoriously hedonistic City of Brighton and Hove on the South coast of the United Kingdom. I’m inspired by change, by variety and by success, and am driven to inspire all those things in others. I thrive as an editor – taking other people’s work and helping them refine it, grow it and realise it’s true potential.