101 News Podcast Season 2 Episode 1
Welcome back to the 101 NEWS podcast, the podcast within a podcast bringing you the latest news and updates from the Marketing world.
After a brief hiatus, we’re back with the latest and greatest from social media and occasionally other areas of digital marketing, as well as some pointers on how to maximise your marketing with these updates.
Our main podcast has a lot of content covering some fantastic tips, hacks and other bits to help you accelerate your strategy.
This week, we’re covering Instagram’s new friends map feature, Thread’s in-app camera feature and the TikTok universal drama that has shaken the platform
Instagram’s new feature
The ever-popular photo-sharing app Instagram is undergoing a drastic new change that will rival the likes of Snapchat.
Instagram is launching a friend map feature, an opt-in feature that will allow users to see their friend’s location in real-time.
An Instagram spokesperson has stated that the feature is an internal prototype and is currently not being tested externally. The feature will allow you to choose who can see your location and will be end-to-end encrypted, as well as allowing you to turn on ‘ghost’ mode so nobody can see your whereabouts.
A cool new feature or invasive – we’ll let you decide!
Updates from Threads
Meta’s text-only app threads have started to test the two most requested features, drafts and an in-app camera. Head of Instagram, Adam Mosseri has said that both features are available to only a small number of people at the moment.
Lucky users who can access these features can only save one post as a draft. It is also not clear yet as to whether images taken in the app have basic editing functions, such as image cropping.
The platform currently has 130 million active users and is looking to introduce more tools for engagement.
TikTok’s Musical Drama
TikTok has been involved in some musical drama, as Universal Music pulled many popular artists’ songs from the app including the likes of Billie Eilish and Taylor Swift – two incredibly popular artists on the platform.
The fallout from TikTok’s failure to reach a new licensing agreement with the company continues, with Universal now pushing to have all of their tracks on which artists have even contributed to being removed from the app. This means that songs featuring artists such as Harry Styles and Adele, both whom have written with universal-signed artists, could soon be muted.
This will come as quite a blow to TikTok, as they’ve recently become a key player in the surge of popularity in songs and music. 75% of TikTok users state they find new artists through TikTok videos.
Hopefully, some kind of deal can be struck so users can enjoy sharing the music from artists they know and love.
Meme of the Week
This week’s meme of the week goes to two music industry Queens, Lana Del Rey and Taylor Swift.
The meme-ification of celebrity award ceremonies still prevails today, with consumers and businesses alike using memorable moments from ceremonies such as the Grammy’s and turning them into memes.
Lana and Taylor take the spotlight in the most popular memes, with Lana being dubbed as a background shadow whilst Taylor basks in the limelight. Users have been captioning videos with relatable quips such as “patiently waiting for the new product line to drop” over footage of Taylor being papped, and Lana seen sculling in the background.
Use this style of meme to hype up a new product launch or restock!
That concludes this week’s roundup!
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