Insights

Ideas, perspectives and practical marketing thinking

Our insights section features marketing strategy, brand development, sector trends, communications, and growth. We aim to provide practical, thought-provoking perspectives based on real-world experience.

Alongside our articles, you will find podcast conversations, industry commentary, and perspectives from the Marketing 101 team.

Marketing moves quickly. This is a space to reflect and share what we're learning.

Trade ShowsBrand StrategyWholesale Gift Marketing

What Puckator's Autumn Fair Stand Got Right

A look at how Puckator's new stand design at Autumn Fair balanced bold branding with commercial impact, and what it reveals about keeping an established wholesale brand moving forward.

Louise Christie16 September 2026
GiftwareTrade ShowsWholesale

From Product Showcase to Retail Proposition: A Trade Show Strategy for Emerging Giftware Brands

For an emerging giftware brand, a trade show is one part of a much wider marketing and sales campaign — here's where the commercial work really starts.

Louise Christie7 September 2026
TourismHospitalityBrighton

Tourism Marketing in Brighton & Hove: Brighton is Busy

Brighton already has the visitors. The marketing opportunity is what happens next — how hospitality and tourism businesses can turn a busy destination into a busy business.

Louise1 September 2026
BrandingMarketing

Before You Fix Your Marketing, Do This Instead

Most businesses don't actually have a marketing problem. They have a visibility problem – but not in the way you might think. Here's what to do first.

Louise Christie11 May 2026
BrandingMarketing

The Difference Between B2C and B2B Social Media Marketing in 2026

Social media is often treated as a single marketing discipline, but the way it works for consumer brands and professional services is fundamentally different.

Louise Christie28 April 2026
BrandingMarketing

Destination Marketing for Tourism, Hospitality and Leisure in 2026

Tourism businesses face a simple challenge: how do you stand out when visitors have more choices than ever before? Destination marketing is the answer.

Louise Christie14 April 2026
BrandingMarketing

Giftware, Wholesale & Licensed Brands in 2026: Why Strategic Marketing Leadership Matters More Than Ever

The UK giftware and wholesale sector is entering a tougher, more complex phase. Here's why strategic marketing leadership matters more than ever.

Louise Christie1 April 2026
BrandingMarketing

The 'What If…' Series: Eloise Bridgerton

Our Character of the Month is the sharp-tongued rebel of the ton – Eloise Bridgerton. Uninterested in society's rules and even less interested in the marriage market.

Dhyaana Cheetamun1 April 2026
BrandingMarketing

The 'What If…' Series: Aegon Targaryen (Egg)

Our Character of the Month is the unlikely prince of Westeros – Aegon 'Egg' Targaryen from A Knight of the Seven Kingdoms.

Dhyaana Cheetamun10 March 2026
BrandingMarketing

Why I Joined Marketing 101 (And Why It Feels Like the Right Moment)

Joining Marketing 101 as Head of Content & Strategy doesn't feel like a reinvention. It feels like alignment. After more than 25 years working at senior level across brand, communications and strategy.

Dhyaana Cheetamun10 March 2026
MarketingSocial Media

How does Lead Gen Marketing work?

Lead generation marketing is a strategy used to attract and convert potential customers into leads for your business. Here's how it works and what to expect.

Anjali Padaruth20 February 2026
BrandingMarketing

The 'What If…' Series: Ben Grimm (The Thing)

Our Character of the Month is the rock-solid heart of Marvel's first family – The Thing from the new Fantastic Four.

Dhyaana Cheetamun2 February 2026

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