Cookie Policy

This Cookie Policy explains how Marketing 101 Ltd uses cookies and similar technologies on our website.

It explains:

• what cookies and similar technologies are;
• why we use them;
• which types may be used;
• when we ask for your consent;
• when certain technologies may be used without consent;
• how third parties may be involved; and
• how you can manage or change your choices.

This policy should be read alongside our Privacy Notice, which explains more broadly how we collect and use personal information.

Marketing 101 Ltd
Company number: 12635059
Registered in England and Wales
Registered office: 77 Woodland Avenue, Hove, England, BN3 6BJ

Website: marketing-101.co.uk
Email: sayhi@marketing-101.co.uk
Telephone: 01273 569 108

Cookies are small pieces of information that websites can store on your computer, phone, tablet or other device.

They can be used for a range of purposes, including:

• making a website work properly;
• remembering choices;
• understanding how people use a website;
• measuring the effectiveness of marketing;
• providing embedded content; and
• supporting advertising.

Cookies may be set directly by Marketing 101, known as first-party cookies, or by another organisation whose technology appears on our website, known as third-party cookies.

Cookies may also be:

Session cookies

These usually expire when you close your browser.

Persistent cookies

These remain on your device for a defined period or until they are deleted.

The same privacy rules can apply to other technologies that store information on, or access information from, your device.

These may include:

• tracking pixels;
• tags;
• scripts;
• local storage;
• web beacons;
• embedded technologies; and
• similar identifiers.

For simplicity, we generally refer to all of these as cookies in this policy.

Strictly necessary cookies

These cookies are required for the website or a service you have requested to operate correctly.

They may be used for purposes such as:

• website security;
• preventing fraud or technical problems;
• maintaining website functionality;
• remembering your cookie preferences;
• managing website sessions; and
• delivering information across the website correctly.

Because these technologies are necessary to provide the website or service you have requested, they do not normally require your consent.

You cannot disable strictly necessary cookies through our cookie preference tool if doing so would prevent the website or requested service from operating.

You may still be able to block them through your browser, but some parts of the website may then stop working properly.

Analytics and statistical cookies

These technologies help us understand how people use our website.

They may tell us information such as:

• which pages are visited;
• how visitors arrive at the website;
• which content is popular;
• how long people spend on particular pages;
• how visitors move around the website; and
• whether there are technical or usability problems.

We use this information to understand and improve the performance of the website.

Some limited statistical technologies may be used without prior consent where they meet the requirements of the applicable UK cookie rules.

Where we rely on this exception, the technology will be used solely for permitted statistical purposes and we will provide you with a simple way to object.

Where an analytics technology does not meet the requirements for this exception, it will not be activated unless you have given the required consent.

Preference and functionality cookies

These technologies can remember choices you make or adapt how the website appears or functions.

For example, they may remember:

• language choices;
• display preferences;
• accessibility settings; or
• other website preferences.

Some limited functionality technologies may be used without prior consent where they meet a specific legal exception and we provide the required information and ability to object.

Other functionality cookies will only be used where the appropriate permission has been given.

Advertising and marketing cookies

These technologies may be used to understand the effectiveness of advertising or to support online advertising activity.

Depending on the services we use, they may:

• record that you visited our website;
• record actions taken after clicking an advert;
• help us measure advertising performance;
• associate website activity with an advertising platform;
• help prevent the same advertisement being shown excessively;
• create audiences for advertising campaigns; or
• support remarketing or personalised advertising.

Advertising and tracking technologies that require consent will not be activated until you have chosen to allow them.

If you reject advertising cookies, you may still see advertising for Marketing 101 or other businesses elsewhere online, but it should not be based on tracking conducted through our website using the technologies you rejected.

Embedded and social media content

Our website may include content provided by other organisations, such as:

• videos;
• social media content;
• maps;
• podcast players;
• scheduling tools; or
• other embedded services.

These third parties may use cookies or similar technologies when their content is loaded or used.

Where those technologies require consent, the relevant embedded service will not be permitted to set them until you have given the appropriate permission.

In some circumstances, interacting with a particular feature may require the relevant technology to function because you have specifically requested that service.

Some cookies or similar technologies on our website may be provided by third parties.

Depending on the services currently enabled on the website, these may include providers of:

• website hosting and infrastructure;
• analytics;
• advertising;
• social media;
• embedded video or audio;
• website forms;
• security;
• scheduling; or
• other website functionality.

Where we ask for your consent to technologies provided by a third party, we will provide information about the relevant third party and the purpose for which its technology is used.

Those organisations may process information under their own privacy policies as independent controllers in some circumstances.

The most accurate current list of cookies and similar technologies used on this website is available through our Manage Cookies or Cookie Settings tool.

This should show, where applicable:

• the name of the cookie or technology;
• the organisation providing it;
• its purpose;
• its category; and
• how long it remains active.

We use this approach because the technology used on a website can change as services are added, removed or updated.

The Cookie Settings information should therefore be treated as the current technical record of the cookies operating on our website.

When you first visit our website, you may be presented with a cookie banner or preference tool.

Where consent is required, you will be given clear choices.

These may include:

Accept all

Allow all available cookie categories.

Reject non-essential

Reject cookies and similar technologies that require your consent.

Manage cookies

Choose which optional categories you are happy for us to use.

Strictly necessary technologies remain active because they are required for the website to work.

Where we use a technology under another permitted legal exception, such as certain limited statistical or preference technologies, we will provide the information and controls required for that exception.

Simply continuing to browse our website does not amount to consent to technologies for which consent is legally required.

You can change your cookie choices at any time.

Use the Manage Cookies or Cookie Settings option available on our website to review or change your preferences.

If you withdraw consent, technologies that depend on that consent will no longer be used on your device after your updated choice has been processed.

Withdrawing consent does not make any previous processing that took place while valid consent existed unlawful.

Where you object to a technology that we use under an applicable statistical or functionality exception, we will stop using that technology on your device for the relevant purpose.

We may store your cookie preferences so that you do not have to make the same choices every time you visit the website.

We may ask you to review your preferences again periodically.

We may also ask again sooner where:

• the technologies we use change significantly;
• we introduce a new purpose;
• we introduce a new third party;
• the law or regulatory guidance changes; or
• there is another reason why your previous choice no longer adequately covers the technologies being used.

Most web browsers also allow you to control cookies through their settings.

Depending on your browser, you may be able to:

• see which cookies are stored;
• delete cookies;
• block certain cookies;
• block third-party cookies; or
• prevent cookies from being stored altogether.

Blocking cookies through your browser may affect how this website and other websites function.

Browser controls are separate from the choices you make through our own Cookie Settings tool.

Some cookie and tracking information may constitute personal information.

This can include information such as:

• IP addresses;
• device identifiers;
• browser information;
• online identifiers;
• website activity; and
• information linked with an advertising or analytics account.

Where information collected through these technologies constitutes personal information, it is also handled in accordance with our Privacy Notice and applicable UK data-protection law.

Some third-party technology providers may process information outside the UK.

Where personal information is transferred internationally, appropriate safeguards will be used where required.

More information about international transfers is available in our Privacy Notice.

Marketing 101 does not sell your personal information.

We may provide information to technology providers where this is necessary to operate services you have permitted or where another lawful basis applies.

The way a third-party advertising, analytics or social-media platform uses information it receives may also be governed by that organisation's own privacy terms.

We may update this Cookie Policy when:

• the website changes;
• we introduce or remove technologies;
• our suppliers change;
• our use of information changes; or
• legal or regulatory requirements change.

The latest version will be published on our website.

The date at the top of this policy shows when it was last updated.

If you have a question about the cookies or similar technologies used on our website, please contact:

If your concern relates to the use of your personal information, please see our Privacy Notice, which explains your data-protection rights and how to make a data-protection complaint.