Privacy Notice

Marketing 101 Ltd respects your privacy and is committed to protecting your personal information.

This Privacy Notice explains what personal information we collect, how and why we use it, who we may share it with, how long we keep it and the rights you have in relation to it.

It applies when you:

• visit our website;
• contact us or make an enquiry;
• subscribe to marketing communications;
• become, or are considering becoming, a client;
• work with us as a supplier, partner, freelancer or business contact;
• interact with us through social media, events or other business activities; or
• otherwise provide personal information to Marketing 101.

This notice applies where Marketing 101 Ltd is responsible for deciding how and why your personal information is used, known as the data controller.

As a marketing agency, we may also process personal information on behalf of our clients when delivering services such as email marketing, advertising, CRM activity, social media campaigns or other marketing services. In those circumstances, our client will normally be the data controller and Marketing 101 will act as a data processor. The client's own privacy notice will explain how they use that information.

Marketing 101 Ltd
Company number: 12635059
Registered in England and Wales
Registered office: 77 Woodland Avenue, Hove, England, BN3 6BJ

Website: marketing-101.co.uk
Email: sayhi@marketing-101.co.uk
Telephone: 01273 569 108

For questions about this Privacy Notice, your personal information or your data-protection rights, please contact us using the details above.

Marketing 101 Ltd has not appointed a formal Data Protection Officer. Responsibility for data protection sits within the business and enquiries can be directed to the email address above.

The personal information we collect depends on how you interact with us.

It may include:

Identity and contact information

• your name;
• job title;
• company or organisation;
• business or personal email address;
• telephone number;
• postal address; and
• social media profile or username.

Enquiry and communication information

• information you provide through our website contact forms;
• emails and other correspondence;
• notes of meetings and telephone conversations;
• enquiries about our services; and
• feedback or other information you choose to provide.

Client and supplier information

• contact details;
• information about your organisation;
• project and service information;
• contracts and agreements;
• invoicing and payment information;
• records of work carried out; and
• correspondence relating to our business relationship.

We do not normally collect complete payment-card details through our website.

Marketing information

• your communication preferences;
• newsletter subscriptions;
• responses to marketing communications;
• event registrations;
• marketing interactions; and
• information about services that may be relevant to you or your organisation.

Website and technical information

Depending on the technologies enabled on our website and your cookie choices, this may include:

• IP address;
• browser and device information;
• operating system;
• approximate location derived from your IP address;
• pages viewed;
• referral source;
• time spent on the website;
• interactions with the website;
• cookie identifiers; and
• analytics or advertising information.

More information about the technologies used on our website can be found in our Cookie Policy.

Not all personal information we hold is necessarily provided directly by you.

As a business-to-business marketing agency, we may obtain professional contact information from:

• company websites;
• LinkedIn and other professional platforms;
• publicly available business directories;
• event and networking contacts;
• referrals and introductions;
• existing clients, suppliers or professional contacts; and
• other publicly available sources.

This may include your name, organisation, position, business contact details and publicly available professional information.

Where appropriate, we will tell you where your information came from.

We do not buy indiscriminate consumer mailing lists.

We only use personal information where we have a lawful reason to do so.

Responding to enquiries

If you contact us, we will use the information you provide to respond to you, understand what you need and discuss our services.

Our lawful basis will normally be our legitimate interests in responding to business enquiries or taking steps towards entering into a contract with you.

Providing our services

We use personal information to:

• set up and manage client relationships;
• communicate with clients and their teams;
• plan and deliver agreed work;
• manage projects;
• provide strategy, consultancy and marketing services;
• administer contracts;
• invoice clients; and
• maintain appropriate business records.

Depending on the circumstances, our lawful basis will be contract, legitimate interests or a legal obligation.

Managing suppliers and business relationships

We use information about suppliers, freelancers, partners and other professional contacts to manage our working relationships, communicate about projects, process payments and maintain business records.

We normally rely on contract, legitimate interests or legal obligations.

Marketing our services

We may use professional contact information to tell existing clients, prospective clients and relevant business contacts about Marketing 101 services, events, insights or opportunities that we reasonably believe may be relevant.

Where the law requires consent for a particular form of electronic marketing, we will ask for it.

In some business-to-business circumstances, we may rely on our legitimate interests to communicate with business contacts about relevant services.

You can ask us to stop sending direct marketing at any time.

Every electronic marketing communication we send will provide an appropriate way to unsubscribe or opt out.

Newsletters and subscriptions

If you specifically subscribe to a newsletter or other marketing communication, we may rely on your consent where this is required.

You can withdraw that consent at any time by using the unsubscribe option in the communication or contacting us directly.

Withdrawing consent does not affect any lawful processing that took place before you withdrew it.

Improving our website and services

We may use information about how people use our website to:

• understand website performance;
• identify popular content;
• improve navigation and usability;
• understand the effectiveness of our marketing; and
• maintain the security and performance of the website.

The lawful basis for processing personal information associated with these activities will normally be legitimate interests or consent, depending on the technology involved and applicable cookie and privacy rules.

Please see our Cookie Policy and cookie preferences tool for further information.

Running our business

We may process personal information where necessary to:

• maintain our business records;
• manage finances and accounts;
• meet tax and regulatory requirements;
• obtain professional advice;
• establish, exercise or defend legal claims;
• protect our systems and business;
• prevent fraud or misuse; and
• comply with legal obligations.

Our lawful bases may include legal obligation and legitimate interests.

Where we rely on legitimate interests, this means we have identified a genuine business reason for processing personal information and have considered that reason against the rights and interests of the people affected.

Our legitimate interests may include:

• operating and developing our business;
• responding to enquiries;
• maintaining client relationships;
• providing and improving our services;
• communicating with relevant business contacts;
• carrying out appropriate business-to-business marketing;
• understanding the effectiveness of our marketing;
• protecting our systems and information; and
• establishing or defending legal rights.

We will not rely on legitimate interests where your interests, rights or freedoms override our reasons for using the information.

You have the right to object at any time to our use of your personal information for direct marketing purposes.

If you ask us to stop direct marketing, we will do so.

We may retain a minimal record of your contact details on a suppression list so that we can make sure we respect your preference and do not inadvertently contact you again for marketing purposes.

You can opt out by:

• clicking the unsubscribe link in a marketing email; or
• emailing sayhi@marketing-101.co.uk.

When you complete a form on our website, we use the information you provide for the purpose explained alongside that form.

For example, if you submit an enquiry form, we will use your information to respond to your enquiry and communicate with you about the services you have asked about.

You do not need to consent to our Privacy Notice simply to make an enquiry. The Privacy Notice explains how we will use your information.

If a form also gives you the option to receive marketing communications, any marketing choice will be presented separately where consent is required.

Our website may use cookies, pixels and similar technologies.

Some technologies are necessary for the website to operate correctly. Others may be used for purposes such as website analytics, remembering preferences, measuring marketing performance or advertising.

Where consent is legally required, non-essential technologies will not be used until the appropriate permission has been given.

Certain limited uses of website technologies may be permitted without prior consent where the relevant legal requirements are met. Where applicable, users will be provided with the required information and a simple way to object.

You can review or change your cookie preferences at any time using the Manage Cookies option on our website.

Full details of the cookies and technologies currently used, their providers, purposes and duration are set out in our Cookie Policy.

We do not sell your personal information.

We may share personal information with trusted organisations that help us operate our business and provide our services. These may include:

• website hosting and technology providers;
• email and communications providers;
• CRM and project-management platforms;
• cloud-storage and productivity providers;
• analytics providers;
• advertising and social-media platforms where relevant;
• accounting and finance providers;
• IT and cybersecurity providers;
• professional advisers, including accountants, lawyers and insurers;
• freelancers, consultants and specialist suppliers working with Marketing 101;
• regulators, government bodies or law-enforcement organisations where legally required; and
• a prospective purchaser, investor or adviser in connection with a genuine business sale, restructuring or investment process.

Where another organisation processes personal information on our behalf, we expect it to process that information securely and only for the agreed purposes.

We may also share information where you specifically ask us to do so or give us permission.

Some of our work involves handling personal information belonging to our clients or their customers, prospects, employees or other contacts.

Examples could include data used within:

• CRM systems;
• mailing lists;
• advertising platforms;
• email-marketing systems;
• lead-generation campaigns;
• event databases; or
• marketing reporting systems.

Where we process this information solely on the instructions of a client, Marketing 101 normally acts as a data processor rather than the data controller.

We process that information in accordance with our agreement with the client and their documented instructions.

If your enquiry relates to information held by one of our clients, you may need to contact that organisation directly as the data controller.

Some of the technology and service providers we use may store or process personal information outside the UK.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer complies with UK data-protection law.

Depending on the destination and provider, these protections may include:

• UK adequacy regulations;
• approved contractual safeguards;
• the UK International Data Transfer Agreement;
• the UK Addendum to approved standard contractual clauses; or
• another lawful transfer mechanism.

You can contact us if you would like further information about the safeguards relevant to your personal information.

We do not keep personal information for longer than we reasonably need it.

The period will depend on the type of information and why we hold it.

As a general approach:

• Website enquiries and prospective client information: normally retained for up to two years after our last meaningful contact, unless there is a good reason to retain it for longer.
• Client records and project information: normally retained for up to six years after the end of the client relationship, where appropriate for contractual, legal, insurance and business-record purposes.
• Financial and accounting records: retained for the period required by applicable tax, accounting and legal requirements.
• Marketing information: retained while we have a legitimate reason to communicate with you or until you opt out, object or withdraw consent.
• Marketing suppression records: may be retained for as long as reasonably necessary to ensure we continue to respect an opt-out or objection.
• Website and analytics information: retained in accordance with the periods stated in our Cookie Policy and the settings of the relevant technology.

We may retain information for longer if this is necessary in connection with a legal claim, regulatory requirement or another legitimate legal reason.

Where information is no longer required, it will be deleted, anonymised or securely disposed of as appropriate.

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, alteration, disclosure or misuse.

Measures may include access controls, passwords, appropriate security software, secure cloud systems, staff processes and restrictions on access to information.

Access to personal information is limited to people who reasonably need it for their work.

No method of storing or transmitting information can be guaranteed to be completely secure, but we regularly consider the risks associated with the information we hold and take proportionate steps to protect it.

Depending on the circumstances and the lawful basis we rely on, you may have the right to:

Access your information

You can ask us for a copy of personal information we hold about you.

Correct your information

You can ask us to correct inaccurate or incomplete information.

Delete your information

In some circumstances, you can ask us to erase personal information we hold about you.

Restrict how your information is used

You may be able to ask us to limit the way we use your information.

Object to processing

You may object to certain processing carried out on the basis of legitimate interests.

Object to direct marketing

You can object to direct marketing at any time.

Data portability

In some circumstances, you may have the right to receive information you provided to us in a structured, commonly used and machine-readable format, or ask us to transfer it to another organisation.

Withdraw consent

Where we rely on consent, you can withdraw it at any time.

You will not normally have to pay a fee to exercise your rights.

We may need to ask for information to confirm your identity before acting on a request.

Some rights only apply in particular circumstances and there may be situations where the law allows us to refuse or limit a request. If this applies, we will explain our reasons.

To exercise your rights, contact: sayhi@marketing-101.co.uk

Marketing 101 does not currently use personal information to make decisions about individuals based solely on automated processing where those decisions have legal or similarly significant effects.

If this changes, we will update this Privacy Notice and provide the information required by data-protection law.

We do not normally need or seek sensitive personal information through our website.

This may include information about health, ethnicity, religion, political opinions, trade-union membership, biometric or genetic information, or a person's sex life or sexual orientation.

Please avoid including sensitive personal information in a general website enquiry unless it is genuinely necessary.

If we need to process special category information for a particular purpose, we will only do so where there is an appropriate lawful basis and an additional legal condition for processing it.

Our website and services are aimed primarily at businesses and professional audiences and are not designed for children.

We do not knowingly seek to collect personal information directly from children through this website.

If you believe a child has provided personal information to us inappropriately, please contact us.

You are not generally under a legal obligation to provide personal information simply because you visit our website.

However, we may need certain information to:

• respond to an enquiry;
• prepare a proposal;
• enter into a contract;
• deliver our services;
• process a payment; or
• meet a legal requirement.

If you do not provide information that is reasonably necessary for one of these purposes, we may not be able to provide the relevant service or respond fully to your request.

If you have concerns about how Marketing 101 has collected, used, stored, shared or otherwise handled your personal information, you can make a data-protection complaint directly to us.

Please email: sayhi@marketing-101.co.uk

Please include enough information for us to understand your concern and identify any relevant records.

We will:

• provide a way for you to raise your complaint;
• acknowledge receipt of a data-protection complaint within 30 days;
• take appropriate steps to investigate it without undue delay;
• keep you appropriately informed; and
• tell you the outcome of our investigation without undue delay.

We would encourage you to contact us first so that we have an opportunity to investigate and resolve your concern.

You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's independent data-protection regulator.

You can find further information about making a complaint on the ICO website.

Your right to contact the ICO is not affected by making a complaint to us first.

Our website may contain links to other websites, social-media platforms or third-party services.

Marketing 101 is not responsible for the privacy practices of websites or services operated by other organisations.

We recommend reviewing the privacy information provided by those organisations before providing personal information to them.

If you interact with Marketing 101 through a social-media platform, that platform may also process information about you independently under its own privacy terms.

We may update this Privacy Notice when our services, technology, business practices or legal obligations change.

The latest version will always be published on our website and the date at the top of this notice will show when it was last updated.

If we make a significant change to the way we use personal information, we will take reasonable steps to bring that change to the attention of affected individuals where appropriate.

For questions about this Privacy Notice, requests concerning your personal information or data-protection complaints, please contact: