Why I Joined Marketing 101 (And Why It Feels Like the Right Moment)

Joining Marketing 101 as Head of Content & Strategy doesn't feel like a reinvention. It feels like alignment. After more than 25 years working at senior level across brand, communications and strategy, I've learned that the work that lasts is rooted in clear thinking, honest messaging and strong relationships. Marketing 101 is built on those foundations.

The agency is in a period of rapid growth, but what stood out to me was not the speed, it was the intent. There is clarity about where the business is going and why. Strategy leads before activity and decisions are discussed openly. Creativity is taken seriously, but not treated as theatre. There is a strong ethos of radical transparency, coupled with a belief that work can be ambitious, effective and still fun.

I first worked with Alex six years ago when we were both serving on the National Committee for the Giftware Association. We shared a belief in straight-talking strategy and in building things properly, not performatively. Reconnecting now feels like picking up a conversation that never really ended.

My own career has spanned senior leadership and advisory roles, including Director of External Relations at Wrekin Old Hall Trust, where I led strategy across admissions, marketing, alumni relations and community engagement. I also founded Buy-From, a creative agency built on the belief that strong brands are shaped by clarity, trust and relationships, not noise.

Across all of this, the thread has always been the same. Helping organisations articulate who they are, what they stand for, and how they show up in the world in a way that feels confident, coherent and human. That is exactly the work I am doing at Marketing 101.

At heart, this move is about connection. Between people, ideas and ambition. Between strategy and creativity. I'm excited about what we're building together, and very glad to be doing it here.