Technative Digital
Recruiting 82 learners for Skills Bootcamps in 6 weeks
Overview
Technative Digital is an award winning training provider delivering employer led Skills Bootcamps across West Sussex, East Sussex and Brighton & Hove.
Their goal was to recruit learners across five specialist bootcamps including Software Development, Data Analytics and AI for Business. With less than two months to generate applications, the campaign needed to create rapid awareness and convert interest into qualified applicants.
Our Approach
We launched a multi channel campaign across Google PPC, Meta Ads and LinkedIn Ads.
PPC captured active search demand, while the social media adverts focused on discovery and engagement. Messaging highlighted the fully funded training and real career outcomes, with tailored adverts for each bootcamp.
Early testing showed Meta Adverts driving the strongest performance, so budget was quickly shifted to maximise results and accelerate applications.
Campaign Creatives We Produced
Success Factors
A compelling offer
Fully funded training created immediate interest among both jobseekers and small business owners looking to develop new skills.
Platform specific creative
Each course had precise messaging designed around its audience and outcomes, helping the adverts feel relevant and personal.
Real time optimisation
Continuous monitoring allowed spend to move towards the channels and creatives delivering the strongest performances.
The Bootcamp Showcase Events
The Results
The campaign delivered strong results within a six week recruitment window, filling more than 85% of all available places.
people began the application process
completed applications
interviews secured
places filled across five bootcamps
cost per conversion on Meta
average conversion rate
Dan Wallman
Technative Digital
“We launched our bootcamps with just a six week run-up and managed to fill every place. The PPC campaign worked brilliantly and played a big part in making that happen. The team of Marketing 101 were also incredibly helpful throughout the process and a pleasure to work with. We are really grateful for their support in helping us get the bootcamps off the ground successfully.”
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