Construction Health & Wellbeing
Building a consistent marketing presence across podcasting
Overview
Construction Health & Wellbeing provides health, wellbeing and consultancy services to the construction industry.
With a small team focused on service delivery, they needed consistent marketing support without adding pressure internally. The goal was to create a stronger digital presence, improve engagement and support long term business growth through fully outsourced marketing.
Requirements
- Social Media Management
- Content Creation
- Blogging
- Email Marketing
- Podcast Launch & Management
- Graphic Design
- Website Consultation
Outcomes
- Stronger, more consistent digital presence
- Expanded audience reach across platforms
- Fully outsourced marketing delivery
- Increased visibility in the construction sector
- More time for the CH&W team to focus on operations
Our Approach
Marketing 101 became an extension of the CH&W team, delivering full social media management, email marketing, blog writing, graphic design and website consultation.
A major part of the partnership was the launch and ongoing management of their podcast. This included everything from naming and creative direction through to technical setup, recording supervision, editing, distribution and promotion.
We also repurposed podcast content into blogs, social clips, press releases and platform specific content to maximise reach across LinkedIn, TikTok, Instagram and YouTube.
Success Factors
Fully outsourced delivery
The CH&W team could stay focused on operations while Marketing 101 managed day to day marketing activity.
Content repurposing
Podcast episodes became multiple forms of content, extending reach and visibility across channels.
Long term consistency
Ongoing management created a more cohesive and recognisable presence across digital platforms.
The Results
Construction Health & Wellbeing now has a stronger and more consistent digital presence across social media, podcasting and content marketing.
TikTok views
YouTube views
Podcast listens on Buzzsprout
Total audience across social platforms
Full outsourced marketing support since 2022
“Marketing 101 have been a huge support to our business since 2022 and genuinely feel like part of the team. They've brought consistency and structure to our marketing, which has saved us a significant amount of time internally. Their support across social media, content, email marketing and podcasting has helped us grow our audience, strengthen our online presence and communicate our message more clearly across the construction industry.”
Jennie Armstrong
MSc | Owner, Construction Health & Wellbeing
Ready to see results like these?
Let's talk about what Marketing 101 can do for your business.
👉 Book a Discovery CallWe use cookies
We use necessary cookies to make our website work. With your permission, we also use analytics and marketing cookies to understand how people use our website and measure the effectiveness of our marketing.
You can change your preferences at any time.