Overview
Bang Tidy provides specialist cleaning services for landlords, tenants and homeowners across the South of England and London. Their work often supports vulnerable adults and individuals facing challenging circumstances, delivered with care and professionalism.
Cleaning services are typically search driven. When someone needs urgent help such as end of tenancy cleaning, flood recovery or trauma cleaning, they go straight to Google. Bang Tidy needed stronger visibility in search results to capture this demand and protect their brand from competitors.
Our Approach
We launched a targeted Google PPC campaign using Performance Max, supported by a broader SEO strategy.
The campaign focused on the services people search for most urgently. This included end of tenancy cleaning, emergency cleans and specialist services such as trauma and hoarder cleaning.
Performance Max allowed these services to appear across the full Google network including Search, Display, YouTube and Maps. This ensured Bang Tidy appeared in front of the right audience at the moment they were actively searching for help.
We also expanded the campaign to promote 14 different services, significantly increasing the business's visibility across valuable search terms.
Success Factors
Search intent driven strategy
The campaign focused on moments when people actively needed cleaning services, capturing high intent demand.
Expanded service visibility
Promoting 14 services increased the number of opportunities for Bang Tidy to appear in search results.
Brand protection
Achieving 100% impression share for branded searches prevented competitors from capturing traffic from Bang Tidy's own name.
The Results
The PPC campaign significantly strengthened Bang Tidy's online visibility and engagement.
website visits (63% increase)
additional leads per month
impression share for core keywords
brand impression share achieved
services promoted (up from 3)
average time on site
“Marketing 101 helped us strengthen our visibility online. Before working with them, a lot of our specialist services simply weren't being seen by the right people at the right time. Together we worked on a PPC strategy that quickly increased traffic and overall engagement across Bang Tidy. We saw a noticeable difference in the quality of leads coming through, especially for our more specialist cleaning services. We would highly recommend Marketing 101 to any business looking for a marketing team that genuinely understands how to deliver measurable results.”
Bang Tidy
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