Big Steps: Email Marketing

by Ren Slavin January 12, 2023

How many times have you signed up to a business’s mailing list for 10% off, or to be the first to hear about their discounts and sales?

Email marketing has come a long way. Not only does having an email list add value to your business by building up your customer base, it provides you with an opportunity to share the best bits of your business with your customers, such as updates, new products and discount codes.

Numbers never lie.

Did you know that in the first half of 2022, automated emails were responsible for 29% of all email orders (source: Omnisend). There are 4 billion daily email users, and smartphone users prefer to receive communication from brands via email (source Hubspot). Not only this, but 50% of people make a purchase from email marketing at least once a month (source: Salecycle, 2022). 

So statistics alone speak for themselves as to how effective email marketing can be. If you think of it that way, half of the people who receive email marketing will make a purchase – so what have you got to lose?

What’s the difference between a newsletter and an automated email?

Typically, email newsletters are emails that are sent to your subscriber list (usually through a third party app like MailChimp) which provide them with news, updates, and anything else that you feel your subscribers need to know. 

Automated emails are set up beforehand, and are only sent if certain conditions are met. These include emails such as welcome emails, abandoned basket emails and even delivery updates. The automated emails are the ones that are more likely to capture the interest of your subscribers because they have been triggered by an action the subscriber has taken.

How do I set up a newsletter list?

Set up and installation of a mailing list and automated emails can be really simple depending on what you want. There are third party apps designed to make the process easier for you, for example MailChimp and Intercom. These are totally customisable and help you manage your emails, automations and contacts in your mailing list. You also have the option to implement email sign ups either via a link or by integration onto your website (platforms such as WordPress and Shopify support third party apps like MailChimp).

It is good to note that you should stay on top of your mailing list and sending of newsletters. Building a regular routine of sending a monthly newsletter creates a better relationship with customers, and allows you to keep them updated with what’s current for your brand. Having a regular newsletter provides value to your audience, generates more traffic to your website (great for SEO) and improves sales – so what have you got to lose?


Marketing 101 are the experts when it comes to all things email marketing, so if you want some experienced help to implement the best practices and methods to your e-marketing strategy then make sure you get in touch with us today!

You can also sign up to Marketing 101’s mailing list by clicking HERE to keep up with news, top tips and everything inbetween!

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