Top 3 Mistakes You’re Making with: X (Twitter)

by Anjali Padaruth December 06, 2023

X has emerged as a dynamic platform for businesses to connect with their target audience, build brand recognition, and drive engagement.

However, like any marketing channel, there are prevalent mistakes that businesses often commit when using X for their marketing endeavours. 

In this blog post, we will explore the top three mistakes and offer actionable strategies to put in place. By steering clear of these pitfalls, your business can unlock its full marketing potential on X.

Mistake #1 You’re Ignoring Analytics

Picture embarking on a cross-country road trip without a map or GPS. It’s a risky endeavour, to say the least. Making marketing decisions without the guidance of data is no different. 

X analytics tools are the compass you need to navigate the intricacies of this platform successfully. These tools provide invaluable insights into your X followers, tweet performance, and other crucial metrics. By leveraging this data, you can fine-tune your marketing strategy for maximum impact.

Here’s what we can accomplish by embracing the power of X analytics:

  • Data-Driven Decision-Making: Analyse your campaigns and marketing initiatives to identify what’s working and what’s not.
  • Understanding Your Audience: Uncover audience demographics, interests, and behaviour on the platform with analytics.
  • Optimising Content Strategy: Refine your content by using audience engagement insights. This means delivering content that aligns with your audience’s preferences, boosting engagement, and driving conversions.

Mistake #2 You’re not using Call to Actions

Your audience may consume your message, but without a clear direction, they’re less likely to take the desired action. 

Whether your goal is to drive traffic to your website, increase brand awareness, or boost product sales, CTAs are your guiding stars.

A well-crafted CTA serves multiple purposes on X:

  • Encourage Engagement: A CTA prompts your audience to interact with your tweet.
  • Drive Traffic: If your goal is to divert X users to your website or a specific landing page, a CTA with a link is essential.
  • Highlight Mentions and Tags: Another effective CTA strategy is to mention or tag relevant sources or X users in your posts to grab the attention of users.
  • Utilise Hashtags and Keywords: Incorporating relevant hashtags and keywords in your CTA can significantly enhance the discoverability of your tweets.

Mistake #3 You Haven’t Optimised Your Profile

Ensure you make the most of your X presence by optimising your user profile. Let’s dissect the key factors of profile optimisation.

  • The Power of Visuals: Header and Profile Images:

Your header and profile images are the visual anchors of your X profile. They are often the first things visitors notice. To maximise their impact, consider rotating and diversifying these images. Showcase your products, your storefront, your team, customer testimonials, or even company events.

  • Crafting an Informative Bio:

Your bio is a concise opportunity to convey your business’s mission, what you do, and how you can serve your audience. Pro tip: Don’t let your bio become stale. Regularly revisit, review, and update it to ensure it reflects your company’s current status, goals, and offerings.

  • Tailoring Your URL:

Your profile’s URL is another aspect that can be customised to align with your brand. Opt for a URL that’s easy to remember and resonates with your company’s tagline or mission.

There are numerous effective strategies for harnessing the power of X to boost your business. If you’re ready to take your X presence to the next level, don’t hesitate to reach out to us here.


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