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The ‘What If…’ Series: Bad Santa

by Anjali Padaruth December 23, 2024 Branding, Marketing, Social Media

This December, our fictional character of the month is Bad Santa! Unlike your traditional holiday hero, this Santa flips the

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Christmas Content Ideas That Will Light Up Your Social Media

by Anjali Padaruth December 02, 2024 Branding, Marketing, Social Media

The festive season is in full swing, and it’s the perfect time to spread some Christmas cheer through your social

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The ‘What If…’ Series: Professor McGonagall

by Anjali Padaruth November 29, 2024 Branding, Marketing, Social Media

In our What If series for November, we’re featuring the brilliant Professor McGonagall portrayed by the incomparable Dame Maggie Smith

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Why Consumers favour User Generated Content

by Anjali Padaruth November 11, 2024 Branding, Marketing, Social Media

In a world where consumers are increasingly savvy and selective about the brands they engage with, authenticity has become the

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